TAURUS to MArKet AND DIStribute SUL4R-PLUS® FAMILY OF Fertilizer PRODUCtS ACroSS CANADA
September 5, 2018 – Taurus is pleased to announce the signing of a long-term distribution agreement with SUL4R-PLUS®, LLC, a provider of innovative fertilizer products for the agricultural market. Together through this exclusive distribution agreement, Taurus and SUL4R-PLUS will develop, market and distribute the SUL4R-PLUS® family of fertility products including SUL4R-PLUS® fertilizer and SUL4R-PLUS® BORON fertilizer, and will have the capability to jointly develop custom solutions to better serve our growers needs.
SUL4R-PLUS fertilizer is an innovative granular calcium sulfate fertilizer proven to enhance soil health and improve crop nutrition. The seed safe features of SUL4R-PLUS make it a great partner to help growers reduce salt index and boost soil health. By not absorbing moisture from the air, and only dissolving on contact with water in soil solution, it offers immediate availability to the plant.
“We have taken it upon ourselves to continue to search out and identify technologies that have a fit agronomically and economically for our advanced growers,” states Craig Davidson, founding partner and President of Taurus. “When we can do that, and it involves a sustainability story as well, it empowers growers to have a positive connection with consumers into the future. Couple that with an increased requirement in our marketplace for seed safety, season long feeding of plants and supporting the biology of the soil for enhanced soil health, SUL4R-PLUS has checked off all these boxes in our due diligence process. Our partnership with SUL4R-PLUS allows Taurus the opportunity to work with most all nutrients required to grow a healthy crop delivered in a seed safe, season long feeding approach. Healthy soils, healthy plants, healthy economics! We can’t wait to get more growers involved.”
Peter DeQuattro, Executive Vice President of SUL4R-PLUS, LLC, adds, “We are delighted to partner with such an experienced and innovative team as Taurus as we expand our North American footprint rapidly into Canada. SUL4R-PLUS fertilizers use exclusive patented technology and proven chemistry to engineer products that increase yield and crop quality. All nutrients are in plant-available form which means no waiting as we follow the 4Rs of crop nutrition – right product, right place, right rate and right time. And because of the high-quality dust free design of the SUL4R-PLUS products, the nutrients can be evenly delivered on every square foot of every acre with today’s modern, high intensity, application machinery – resulting in uniform feeding, efficient application, higher yields and better crop quality.”
To learn more about SUL4R-PLUS, please visit www.SUL4R-PLUS.com.
About SUL4R-PLUS®, LLC
Based in Louisville, KY, SUL4R-PLUS®, LLC develops innovative products for the agricultural market including SUL4R-PLUS® fertilizer, an in-demand granular calcium sulfate that is engineered to provide improved crop yield for growers. While synthetic gypsum has been used in agriculture applications in the past, SUL4R-PLUS®, LLC has a patented process to create dust free, uniformly sized granules, making calcium and sulfur application easier for the farmer and meeting the increasing demand for higher yields by the regional farming industry. SUL4R-PLUS® BORON fertilizer, SUL4R-PLUS® ZINC fertilizer and SUL4R-PLUS® B+Z fertilizer also now are available. For more information, visit www.SUL4R-PLUS.com or call 844-822-8385.
About Taurus Agricultural Marketing
Taurus, a sales, marketing and agronomic support company, focuses on supporting agricultural retailers, agronomy experts and advanced growers by working with manufacturers to strategically develop and market innovative products for use in the Western Canadian Agricultural Industry and abroad. Taurus has offices in Alberta, Saskatchewan and Manitoba, and focuses on four key pillars of agricultural business: Agronomy & Soil Health; Fertility; Biological Inoculants; Plant Enhancement Technologies. For more information about Taurus Agricultural Marketing, please contact one of our representatives, visit us on the web www.taurus.ag or follow us on Twitter @TaurusAgTeam.
Vice President – Business & Market Development
Taurus Agricultural Marketing
Executive Vice President